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Chris Waldron

Chris Waldron

Founder Coach & Fractional CMO for Growth-Stage CEOs

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Fractional CMO

Only 6 marketing metrics ceo should track featured

Mar 22, 2026 8 min read

The Only 6 Marketing Metrics a CEO Should Track

Six CEO marketing metrics separate companies that scale from companies that stall: Marketing-Sourced

Founder Insights, Fractional CMO

Architectural blueprint of a modular building in deep green and emerald, representing the Fractional CMO as system architect.

Mar 22, 2026 7 min read

Agency vs. Fractional CMO: Which One Do You Actually Need?

An agency executes marketing tactics. A fractional CMO builds marketing strategy and leads your

Founder Insights, Fractional CMO

Empty wooden picture frame on a deep green wall, illustrating the open marketing leadership chair on the org chart.

Mar 22, 2026 7 min read

How to Build a Marketing Engine in 90 Days

You can build a functioning marketing engine in 90 days. Not a perfect one. A system that generates

Founder Insights, Fractional CMO

Empty wooden picture frame on a deep green wall, illustrating the open marketing leadership chair on the org chart.

Mar 22, 2026 6 min read

The Marketing Leadership Gap That’s Costing You 30% of Your Budget

The marketing leadership gap is what happens when a growing company has marketing doers and no

Founder Insights, Fractional CMO

Architectural blueprint of a modular building in deep green and emerald, representing the Fractional CMO as system architect.

Mar 22, 2026 6 min read

What a Fractional CMO Actually Does (From Someone Who Is One)

A fractional CMO is a part-time chief marketing officer who works inside your company 2 to 3 days

Founder Insights, Fractional CMO

Architectural blueprint of a modular building in deep green and emerald, representing the Fractional CMO as system architect.

Mar 15, 2026 6 min read

The Fractional CMO Playbook: When to Hire One and What to Expect

A fractional CMO gives mid-market companies C-level marketing leadership without the full-time cost.

Founder Insights, Fractional CMO

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