C-Level Marketing Leadership Without the Full-Time Price Tag
Your company needs a marketing leader. Not another agency pitching retainers. Not a consultant dropping off a PDF and disappearing. You need someone who will sit in the leadership meetings, build the strategy, rally the team, and own the number. I have led marketing at companies from startup through mid-market, building the teams, systems, and revenue engines that made growth repeatable. Now I bring that same leadership to your business on a fractional basis.
Why Fractional Beats the Alternatives
Full-Time CMO
- Massive salary + equity + benefits
- 3-6 month hiring process
- May not fit your culture
- All-or-nothing commitment
Verdict: Overkill for most mid-market companies.
Fractional CMO
- C-level strategic leadership
- Plug-and-play. Start in days, not months
- Builds your internal team
- Flexible engagement, skin in the game
- Diverse cross-industry experience
Verdict: Best of both worlds.
Marketing Agency
- Executes tactics, not strategy
- Never fully understands your business
- No skin in the game
- Generic playbooks
Verdict: Great for execution, weak on strategy.
What You Get
I do not write marketing plans and walk away. I build and lead the entire marketing function, from strategy through execution.
Marketing Strategy & Roadmap
I audit your current efforts, identify the gaps, and build 90-day and annual plans tied directly to revenue targets. No fluff. Every initiative maps back to a number.
Team Building & Leadership
I recruit, train, and lead your marketing team as if I were full-time. Whether that is 2 people or 20, I build the right structure for your stage and make sure every seat is filled with the right person.
Revenue Growth Systems
Repeatable pipelines for lead generation, conversion, and retention. Not vanity metrics. Pipeline and closed deals. The kind of systems that keep working when you are not watching.
Brand Positioning
I help you clarify the message, differentiate from competitors, and own your market. When your positioning is dialed in, you stop competing on price and start becoming the obvious choice.
Analytics & Accountability
Dashboards, KPIs, and data-driven decisions. Clear reporting so you know exactly what is working, what is not, and where to invest next. No guesswork.
Tech Stack Optimization
I audit and optimize your marketing technology for efficiency and ROI. Automation, integrations, and processes that make your marketing run like a machine instead of a mess.
The First 90 Days
Days 1 to 14: Full Audit
I immerse myself in your business. Every marketing channel gets audited. I interview your team, review the data, and map the competitive picture. By the end of week two, I know what is working, what is burning money, and where the biggest opportunities are hiding.
Days 15 to 30: Foundation
I build the marketing roadmap aligned with your revenue goals. Quick wins get launched to generate momentum. KPIs are set, a reporting cadence is established, and the team gets aligned around clear priorities. No more guessing what matters most.
Days 31 to 60: Execute & Build
Priority campaigns go live. Team development accelerates, whether that means hiring, training, or restructuring. Systems and processes get implemented that create repeatable results instead of one-off wins.
Days 61 to 90: Optimize & Scale
Results get measured against KPIs. We double down on what is working and cut what is not. The infrastructure for long-term growth gets locked in so your marketing engine runs without constant intervention from me or anyone else.
Is Fractional CMO Right For You?
This is for you if..
- Your company does $5M - $50M in revenue
- You have outgrown DIY or founder-led marketing
- You need strategy, not just tactics
- You want to build a genuine internal marketing team
- You need someone who has done this before
This might not be the fit if..
- You need someone full-time and in-office daily
- You are pre-revenue or pre-product-market fit
- You just want someone to run Facebook ads
- You are not ready to invest in marketing leadership
Frequently Asked Questions
What does a Fractional CMO actually do?
Everything a full-time CMO does: strategy, team leadership, vendor management, KPI tracking, board-level reporting. The difference is time allocation, typically 2-3 days per week. I am in your leadership meetings, managing your team, owning the marketing outcomes, and reporting results. You get the senior leadership without the $300K+ salary.
How is this different from hiring a marketing consultant?
Consultants advise. I lead. I am in the trenches with your team, accountable for results, not just recommendations. I make hiring decisions, manage budgets, lead meetings, and own the outcomes. If you need someone to tell you what to do, hire a consultant. If you need someone to actually do it, that is what I do.
What does the engagement look like?
Typically a 6-month minimum, 2-3 days per week. Mix of on-site and remote depending on your needs. You get direct access via Slack and text. I operate as a member of your leadership team, not a vendor you schedule calls with. Think of it as having a CMO who is all-in on your growth, just not sitting in your office five days a week.
What industries do you work with?
My focus is B2B services, SaaS, and high-growth companies. My experience spans direct-to-consumer, professional services, events, financial services, and e-commerce. I have served as CMO at both a premier entrepreneur community and a national professional services firm. Great marketing principles transfer across industries, and that cross-industry perspective is something most in-house leaders simply do not have.
What is the investment?
Significantly less than a full-time CMO at $250K - $400K in total compensation. Fractional engagements are structured as monthly retainers based on time commitment and scope. The exact investment depends on the complexity of your marketing needs and how many days per week you need. We will cover specifics on a consultation call. I am upfront about pricing and will tell you quickly if this is the right fit or not.
How do I know if I need a CMO vs. a marketing manager?
If you need someone to SET the strategy, build the team, and own the outcomes, you need a CMO. If you need someone to EXECUTE an existing strategy that is already working, you need a manager. Most mid-market companies that come to me have gone the manager route and hit a ceiling because nobody was setting the direction. The manager was executing, just executing the wrong things.
Let's Build Your Marketing Engine
Tell me about your marketing challenges. I will get back to you within 24 hours with an honest assessment of whether a Fractional CMO engagement makes sense for your company. No pitch. Just a straight answer.