What is founder coaching?
Founder coaching is a structured 1-on-1 partnership where you work with someone who has been in your seat. It is not therapy, not consulting, and not another advisory board. It is a thinking partner who helps you get clarity on your biggest challenges, build execution systems, and grow your leadership alongside your business.
What does a fractional CMO do?
A fractional CMO is a part-time, C-level marketing leader who embeds with your team 2 to 3 days per week. I own the marketing strategy, manage your team and vendors, build reporting systems, and drive pipeline growth. Think of it as getting a senior marketing executive without the $250K salary, benefits, and equity package.
How much does founder coaching cost?
Coaching packages range from $1,500 to $5,000 per month depending on session frequency and scope. Weekly coaching is the most common format. Most founders see measurable ROI within the first 90 days through sharper decisions, recovered time, and clearer priorities.
How much does a fractional CMO cost?
Most fractional CMO engagements run $8,000 to $15,000 per month, which is roughly 25% of the cost of a full-time marketing executive once you factor in salary, benefits, and equity. Engagements typically run 6 to 12 months.
What is the difference between coaching and consulting?
Consulting gives you a strategy deck and walks away. Coaching means I am in the trenches with you every week, helping you think through hard decisions, build your capacity, and follow through on what matters. After working with 140+ founders, I can tell you the difference shows up in execution.
Who is founder coaching for?
Founders and CEOs running companies between $500K and $20M in revenue who feel stuck, overwhelmed, or isolated at the top. You know what needs to happen and you need systems, clarity, and someone in your corner who has built businesses before.
What is the GSD System?
GSD is a 12-week productivity framework built specifically for founders. It replaces your chaotic to-do list with a structured system for identifying your three highest-impact priorities each week, building execution rhythms, and creating genuine accountability. It is not another app or planner. It is a thinking system.
How do I know if I need a fractional CMO or a full-time hire?
If you are under $10M in revenue and do not have a clear marketing strategy yet, start with a fractional CMO. You get senior leadership to build the foundation, and when you are ready for a full-time hire, the fractional CMO helps you recruit and transition. Most companies waste their first full-time marketing hire because the strategy was not in place first.